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About us

South West Ten is the home of opulent outerwear, founded by Alex Dadley and Linda McCooke. South West Ten represents the unique mix of luxury and cool that is synonymous with London, combined with influences from chic European style. Drawing inspiration from their town and country lifestyle, with a subtle nod to current trends, Dadley and McCooke create statement pieces which resonate with their surroundings, from the streets of Chelsea to the slopes of Courchevel. This dynamic fusion plays out in collections that transcend fashion trends, creating timeless classics for every occasion.

The ladies collections comprise of Fur and Faux Fur Lined Parka Coats, Jackets and Gilets, Cashmere Wraps adorned with upcycled vintage fur, and Cashmere Tassel Wraps. More recently South West Ten has launched a capsule collection of menswear parkas.

South West Ten is committed to using only the finest quality fabrics in their designs, including pure two and four ply cashmere and ethically sourced fur.

With a combined background of over twenty years in the fashion industry, Linda and Alex have used their knowledge and experience to establish South West Ten as a leading luxury brand.

Style icons Kourtney Kardashian and Millie Macintosh, and equestrian royalty including Ludwig Svennerstal, Lissa Green and Camilla Henderson have all been spotted wearing the label.


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